HELPA partners with The Australian Breastfeeding Association

HELPA has partnered with The Australian Breastfeeding Association.

The partnership includes the launch of a new app that will build on the ABA’s existing suite of breastfeeding services, ensuring mothers can conveniently access the support and information they need, when they need it.

Through smartphone technology, the new app will provide mothers with simplified access to all of ABA’s established services, as well as the opportunity to pilot a new real-time video feature* that will connect mothers with ABA counsellors.

ABA’s Chief Executive Officer, Alison Boughey, believes that the app will assist the organisation in extending their reach and helping mothers to quickly find the information they are looking for. “Research shows that with practical support, mothers are more likely to continue breastfeeding,” Ms Boughey said. “ABA’s trained counsellors are available 24/7 via the National Breastfeeding Helpline and now, with this new app, we have the opportunity to build on this network and make it even easier for mums and mums-to-be to access support at the touch of their fingertips.”

Available on iOS and Android, the new app has been released just in time for World Breastfeeding Week which runs from August 1st until 7th. It will also provide a single place to record journal notes, images and short videos of mum + bub, as well as a timeline of feeding, nappy and sleep history.

It will also feature links to the Breastfeeding Helpline, LiveChat and online store for instant support.

Director of Helpa.App, Stuart Kruger recognised the opportunity to support ABA after successfully supporting families of young children with autism using their HELPA Carer app.

“HELPA has demonstrated success in partnering with community service groups and foundations who offer support to families of young children with autism, and we saw the Australian Breastfeeding Association as a natural next step for us, to support families through another very important step change in life’s journey, being the birth of a child.”

The Australian Breastfeeding Association has been providing this support for over 50 years, with services such as the National Breastfeeding Helpline and LiveChat assisting more than 80,000 mothers annually.

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